Having hired as a VP Talent Acquisition over130 Digital Natives in two years only, I know one thing for sure: “Hire for Attitude, Train for skills.”

My work is based on my experience at several digital start-ups in Berlin/Germany and revolves around Personality in Talent Acquisition and Talent Management.

My Service:



Teach your employees how to stay on top of things even in stressful times, how to be happy and motivated with our award-nominated 21-Day Mindfulness Challenge.

Get to know our 21-DMC here:


Personality Assessment

You are wondering whether you are interviewing the right candidate or whether Person A fits into the Team B Dynamic? Use one of our two scientifically valid Assessment Techniques: Myers-Briggs Type Indicator® (Behaviour Assessment) or Reiss Motivation Profile® (Subconscious Motivation Assessment) to get a clear picture of the Talent.


Talent Acquisition Consulting

You are looking to provide your HR-Department with a project-based Assistance in Overhauling the Talent Acquisition Process? Or do you want to attend a Workshop on the Topics of Personality Based Recruiting, Choosing and Setting up an ATS or LinkedIn Recruiting Best Practices? I am happy to help.

Sofia Borodulina



Designed the 21-Day Mindfulness Challenge©, which has been selected as a finalist for the HR-Excellence Awards 2015.

Coaching experience: Groups of up to ten people, one-on-one coaching, always in a Business Context (Start-Ups and SME) 

(Meditation Practice since 2009, Coaching since 2012)

Courses are offered in German and English.


Certified Reiss Profile Master

Certified by: Kirschstall, Germany, 2016

Personality assessment and potential analysis based on the “16 life motives” developed by Steven Reiss (Ohio State University).

Certified MBTI Practitioner (Step I & II)

Certified by: A-M-T Management Performance AG, Germany, 2018

Myers-Briggs Type Indicator is the #1 self-report-inventory designed to identify a person's personality type.


  • Bacherlor’s Degree, European School of Business, Germany

  • Master’s Degree, Cornell University, U.S.A.

  • Executive Education, Harvard Business School, U.S.A.